About the Brand

Fueled with passion and a mission to spread positivity and creative expression, Love x Alex was established in August 2021.

Five years ago, I lost someone very special to me. My little brother, Luis "Xavie" Alvarez was just 19 years old when he was struck and killed by a drunk driver. Those who have experienced loss know the toll grief can take. There's no guidebook to grief, it comes in waves, sometimes big, sometimes small. I struggled with the loss for a long time, and still do. 

Recently, I was feeling what felt like a tsunami of grief taking over my body. Searching for some kind of sign, something to let me know he was still with me, I went to a psychic recommended by a good friend. Towards the end of the session she mentioned that he comes to visit me in butterflies. I tried to think but I couldn’t remember the last time I saw a butterfly much less took it as a sign from my late brother. When I got home, I went out on my balcony to reflect. I sat there in silence, my dog, Lexie Jean  sitting in my lap, when the most beautiful monarch butterfly flew by. Minutes later it came back and landed on my balcony railing. It sat there for a good two minutes, gently batting its wings. Peaceful, relaxed, undisturbed. I knew it was Xavie. He came to tell me he’s still around. What happened next, I can't really explain. I've tried to sit down and record an explanation of what happened, what I saw. I've tried to type it out but have struggled to get through it each time. I decided that maybe that experience is something that just needs to stay between me and Xavie. It was unexplainable, out of this world, and something I will never forget. It was a special moment that I have decided we will keep between ourselves. Later that night, he came to me in a dream. He told me what to do, how to do it and to name it after him. The next morning I took his initials, L.X.A. and Love x Alex was born.

So this started as a dream, a love letter to Xavie and all those who have experienced loss. A reminder that though we may no longer have our lost loved ones in the physical form we grew to know and love, they are still with us everywhere we go.

This business is very new but I am enjoying getting back into what I love to do the most: creating. With no formal business degree, but extensive research, lots of coffee and more Youtube tutorials than I can count, I took the big leap and decided to start this business. To honor him. I have lots of plans for this shop and hope to one day grow and expand with many more products and designs. I love centering my creations around uplifting and positive affirmations. Sometimes, we need a reminder that our best life is always in reach. We just have to keep pushing, keep going, and keep living for those who are no longer with us.

I live for Xavie, today and every day.

Who do you live for?

xoxo, Alex